Sometimes it amazes me how incomplete many company websites are these days. Case in point, I wanted to have my daughter’s car detailed for her this week. Like most people I turned to Google. I found a few places in my area and decided to check out their websites. Well, believe it or not I found some things that just stunned me.
Here are a few examples:
So, I am sure you’re asking yourself: Why is this? Why so incomplete? Well, I can only guess, but I would say it’s because companies pay somebody to build the website and that’s it. They have no ongoing service and no way of updating the website. This results in the website being the same after two years as it was on day one. Incomplete and pretty crappy user experience. This is why we rarely work on websites we don’t support afterwards. I’d rather say no to a potential client (that doesn’t choose support) then see them go down a path that only can end in failure.
Find out more about RooSites Website Management Plans.
“You never get a second chance to make a first impression”
Some credit Oscar Wilde with this quote. Others point to Will Rodgers. No matter who said it first, this is as true today as it ever was. I would say it is even more important. Why? Because in the days of Messrs. Wilde and Rodgers, most first impressions were face to face. Today most first impressions happen via your website. And if the impression is bad, visitors are gone in a flash.
For example: I was visiting with a potential new client last week. They told me they had met a potential new client who had told them they checked out their website before coming in. They cringed at the thought. Their website wasn’t horrible by any means. But it was so out of date. They had information from 2010 on there listed as news. Fortunately their business is based more on referrals, and their skill sets. So the new client still came in. The problem is that there is no telling how many people didn’t call or come in as they were turned off by their website.
Though in this case, they probably didn’t lose a new client, it got them thinking. So they brought me in to take a look at their site. With a couple hours work each month over the next quarter we will get them up to date and also secure their website from potential attacks. You’ve heard me talk about all the virtues of WordPress. But there are downsides as well. One of those is potential hacker attacks. You need to keep your WordPress version up to date as well as all your plug-ins. Then you need to have a good security plug-in.
Bottom Line: Every website we review doesn’t need to be blown up and redone. You don’t always have to spend thousands of dollars. With one of our support plans we can incrementally improve your website to get it up to snuff. From that point we will help you keep your site up to date 24/7/365.
