Website Launch: Jan McCray MinistriesMay 7th, 2025

Responsive views of Jan McCray ministries website.

We’re proud to announce the launch of a brand-new website for Jan McCray Ministries, Inc., a nonprofit organization dedicated to serving widows, orphans, and vulnerable children in rural Kenya.

Founded in 1985, Jan McCray Ministries is a 501(c)(3) charitable organization rooted in the Biblical calling to care for the most vulnerable among us. Through their House of Love orphanage in Leshuta, Kenya, they provide a safe, nurturing home for 36 orphaned girls—protecting them from the dangers of child marriage, trafficking, and exploitation. In addition, their Widow’s Ministry serves over 40 women each month with basic necessities, food, and spiritual support.

We were honored to work with Jan McCray Ministries to develop a responsive, modern website that reflects their mission and makes it easier for supporters to learn, donate, and get involved. The site showcases the heart of their ministry and the life-changing impact they are having in communities that need it most.

Visit the new website here: janmccrayministries.org

Congratulations to everyone at Jan McCray Ministries. We’re proud to support your mission.

Website Performance vs. Website Aesthetics: Striking the Right BalanceFebruary 28th, 2025

Image depicting Website Performance vs. Website Aesthetics: Striking the Right Balance.

RooSites Web Development, we believe in striking the perfect balance between aesthetics and functionality.

The Battle Between Looks and Performance

Many businesses want a website that “wows” visitors with cutting-edge design, animations, and high-quality images. While these elements can enhance brand identity, they often come at a cost—slower load times, heavier website files, and reduced mobile optimization.

On the flip side, some businesses focus solely on speed and SEO, leading to bare-bones websites that lack visual appeal and engagement. So, how do you ensure your website has both form and function?

Why Performance Matters More Than You Think

A slow website isn’t just annoying—it can hurt your business. Here’s why:

  • Higher Bounce Rates – If a site takes more than 3 seconds to load, 40% of users will leave.
  • SEO Rankings Drop – Google prioritizes fast-loading sites in search results.
  • Lost Conversions – A one-second delay in load time can reduce conversions by 7%.
  • Mobile Experience Suffers – Mobile users expect seamless navigation, and slow speeds can ruin the experience.

RooSites, we ensure that performance is never sacrificed for looks.


Balancing Aesthetics with Functionality

Here’s how we design websites that are both visually appealing and high-performing:

1. Optimize Images Without Losing Quality

WebP and apply compression techniques to maintain quality while reducing file size.

2. Use Lightweight Code and Minimalist Design

clean, lightweight code that enhances speed and security.

3. Implement Lazy Loading

Lazy loading ensures that images and videos load only when a user scrolls to them, speeding up the initial page load.

4. Prioritize Mobile-First Design

mobile-optimized designs that load quickly and display seamlessly across devices.

5. Balance Animations and Effects

CSS animations and lightweight JavaScript for subtle effects without performance issues.

6. Use a Content Delivery Network (CDN)

CDN caches and delivers website content from servers worldwide, reducing load times and improving global accessibility.

The RooSites Approach: Best of Both Worlds

RooSites Web Development, we believe a website should not only look good but also perform at its best. Our approach includes:

Custom web design tailored to your brand identity.
SEO-optimized coding to enhance search rankings.
Speed-optimized sites using caching and performance best practices.
Responsive design that adapts perfectly to all screen sizes.
Ongoing website management to ensure continuous performance improvements.

Is Your Website Balanced? Let’s Find Out!

high-performing, visually stunning website that works for both users and search engines.

Contact RooSites today for a free consultation!

Categories

Tags