Tag: Tampa FL Web Design

Blogging Tip: Send a meeting inviteApril 16th, 2013

Content is king. We all know this, right? We know if we regularly add relevant content to our websites that they we will perform better in searches. No tricks, no bs, just pure content. Blogs have made publishing content easy and extremely search friendly. Your website visitors will enjoy the content and you are giving them a reason to return again and again. You just need to publish content on a regular basis.

Sounds easy, right? WRONG. You are a busy professional, and you just can’t seem to find the time to write.

I regularly hear the following from my clients:

• I am going to write something and get it to you this week.   (Reality: they rarely do)
• I got really busy and didn’t have a chance.
• I don’t know what to write about
• I am going to start writing starting next week
• I forgot

Now I understand, setting aside time is hard.   So that is why I am giving you an easy tip that will help.   Send yourself a recurring meeting invite. Then it will appear on your calendar each week. (or how often you want to post) This will force you treat writing content as a part of your normal schedule. You will get in the habit.  As an example, I attend a networking meeting each week on Wednesdays.  I am a member of BNI.  Each week we all do a 50 second speech.  As I know I need to have something to talk about, I set aside time every Tuesday. I write my blog and from that I paraphrase into my 50 second.

As easy as WordPress is, you still have to log in and post.  Since we specialize in website maintenance, we typically receive posts from clients and we do the rest.  We are happy to, and we know in the long run our clients succeed and perform better in searches. If you don’t have anyone to help you post, or if you have no blog or way to publish content, contact me, I am happy to help.

 

Einstein’s Fish Quote & Website ManagementApril 9th, 2013

I love Einstein quotes. He really understood a whole lot more than relativity. One of my favorite quotes is this one: “Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.” To me he was saying that we all have our strengths, but get outside our comfort zones and we are up the creek without a paddle.

This quote always reminds me of the scores of companies out there trying to manage their own websites. Many times, a designer has sold them on content management systems like WordPress and Joomla. You can manage yourself and save money. Is this true? Partially. I LOVE WordPress. It is an excellent CMS and fabulous for most small businesses. Blogging doesn’t get any easier and the content is search engine friendly right out of the box. BUT, if you have WordPress then you know each time you log in it seems there is a plugin update, or a theme update, or occasionally a new WordPress version. This can get really confusing. And worse, a plugin update can blow away your site. What do you do then? Can you afford to have your site down, or not displaying properly?

This is why you need professional website management. Unless you are a web professional, your skills are in other areas. Your strengths are what you want, and need to focus on to be successful in the marketplace.

So what do you do? My advice is to hire a company that focuses on website management and maintenance. You can still blog and make edits, but leave the software updates and heavy lifting to professionals.

If you feel like a fish climbing a tree, contact us, we are happy to help.