The first question that potential clients ask me is: How can I be number one in Google? Well, there is no simple answer to that question, and certainly no magic bullet. And no one can guarantee a number one ranking. But one thing is clear, and that is the goal of Google and other search engines. That goal is to provide the user with the best possible search results.
Now, there are thousands of SEO firms out there, all promising things they cannot possibly deliver. They employ tricks rather than common sense. RooSites Works with clients to create a constant stream of relevant content. Now a website with four or five pages, no matter how well it optimized cannot beat you, if you are constantly adding new, quality content.
For example, say you were a child psychologist, and you were posting articles relevant to child psychology a couple of times a week. At the end of year one you have added 100 new articles or blog posts all of which are indexed by Google.
As we say on my SEO page, we try and follow Google’s webmaster guidelines. Here is what it says on the “Google-friendly sites” page.
“Give visitors the information they’re looking for: Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site.”
Seems like common sense advice, but website owners across the globe fall for the silly emails from SEO companies big on promises, but small on delivery. So, follow RooSites SEO tip #1, create a stream of quality relevant content. You will be glad you did, and your search rankings will improve.
We read about Google algorithm changes with cute names like Panda and more recently Penguin. Webmasters scramble to change their SEO practices. Is this wise? We say no. We say ignore the changes, and spend your time trying to understand what Google is trying to accomplish. For Penguin, this is what Google is saying:
Google has described Penguin as an algorithm change that’s aimed at webspam and, more specifically, “sites that we believe are violating Google’s quality guidelines.”
Google is punishing you for your SEO practices. They want quality content and accurate search results, not links to crappy sites optimized to the hilt which leave users unsatisfied. As Ernest Hemingway said, “I like to listen. I have learned a great deal from listening carefully. Most people never listen”. So if you are truly listening to what Google is saying, not trying to outfox them, you will get the point and work on improving quality, and yes ignoring the algorithm.
Here are a few tips that will only help your search rankings and NEVER hurt.
If you need help improving your search results, feel free to contact us for assistance.
