The other day I was on a call with a potential client and he asked me how long I had been in the business. I told him I had built my first site in 1996, the early days of the internet. I got to thinking how time flies and how much things have change in such a short time.
For Instance:
Remember when you had to build sites to look good in 800 x 600 as that was the most popular resolution? Wow has that changed for the better.
Remember when all your clients wanted flash on their sites? Then along came the iPad and changed the world. Thank you Mr. Jobs.
Remember when your choices of fonts was limited to but a few choices?
Remember when AOL was on top of the world? Now a mere shadow of itself.
Remember when dial-up was your only choice? Now modem sounds are history.
Remember when you could only use very small images due to download times?
Remember when Yahoo was the search engine of choice? Now Google not only owns the search market, it has also become a verb.
Remember when you had to build a separate mobile site? Then along came responsive design.
Change is a constant, especially when dealing with technology. As Winston Churchill said, “To improve is to change; to be perfect is to change often.”
I couldn’t agree more, and can’t imagine what changes we will see in the next 17 years!
Testimonials are a great addition to a website. But only if they are real. One signed with BP, MA. is useless. They appear fake even if they are legitimate. Having a testimonial with a person’s name and company gives far more credibility.
When someone is looking for a company, they want to be reassured that you are trustworthy. So typically after the homepage, they look to your about page to learn more about your company. A testimonials page is another place where people look. Say a non-profit was looking for a web company. I think after going to my testimonials page, they would feel good about RooSites. I have a great testimonial from a Senior Executive at the Samaritans, which lists her name, title and organization. (see below)
Having her name, title and organization legitimizes the testimonial. As I said, It also provides another non profit seeking a web design, development, and management firm confidence in our services.
So consider testimonials for your website, only using those from people willing to put their name, title and company out there for you. Since you are only going to publish positive remarks, these companies are happy with you and most will be willing to help.
