Ok, here is my elevator speech draft
“Good morning I’m Barry Roos of RooSites Web Development. My company designs, develops and manages small business websites. This includes social media management as well as search engine optimization and web marketing, these services we offer for free with every support plan.
People always ask us what types of businesses do you work with.
Among the sites we manage are for a Hollywood production company, the largest retailer in Puerto Rico, A famous Florida Plastic Surgeon, nonprofits like the Samaritans, A thoroughbred racehorse consignor from Kentucky, as well as lawyers, doctors, dentists, tradespeople, real estate developers and just about anything you can name.
So if you or anyone you know needs help with anything web related, contact me, Barry Roos, RooSites Web Development.”
Not too bad, right? You quickly know what I do and what type of clients I have. So far this is it just a shade under 50 seconds if I talk slowly. (something I generally don’t do). I’ll take a look at it over the next couple days and hopefully by Wednesday I will have this down pat and really nail it.
Elevator speeches are something you should always think about because you never know when you’re going to meet someone and have just an instant in which to grab them. If you are working on a new website design, this is also important. Why? Because you generally don’t have that much time to get someone’s attention before they are jumping to a different website. Within moments of your website loading, visitors better quickly see your value proposition and call to action. Many times, this is the difference between success and failure for a website.
*An elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition.
Sounds easy, right? WRONG. You are a busy professional, and you just can’t seem to find the time to write.
I regularly hear the following from my clients:
Now I understand, setting aside time is hard. So that is why I am giving you an easy tip that will help. Send yourself a recurring meeting invite. Then it will appear on your calendar each week. (or how often you want to post) This will force you treat writing content as a part of your normal schedule. You will get in the habit. As an example, I attend a networking meeting each week on Wednesdays. I am a member of BNI. Each week we all do a 50 second speech. As I know I need to have something to talk about, I set aside time every Tuesday. I write my blog and from that I paraphrase into my 50 second.
As easy as WordPress is, you still have to log in and post. Since we specialize in website maintenance, we typically receive posts from clients and we do the rest. We are happy to, and we know in the long run our clients succeed and perform better in searches. If you don’t have anyone to help you post, or if you have no blog or way to publish content, contact me, I am happy to help.
