“You never get a second chance to make a first impression”
Some credit Oscar Wilde with this quote. Others point to Will Rodgers. No matter who said it first, this is as true today as it ever was. I would say it is even more important. Why? Because in the days of Messrs. Wilde and Rodgers, most first impressions were face to face. Today most first impressions happen via your website. And if the impression is bad, visitors are gone in a flash.
For example: I was visiting with a potential new client last week. They told me they had met a potential new client who had told them they checked out their website before coming in. They cringed at the thought. Their website wasn’t horrible by any means. But it was so out of date. They had information from 2010 on there listed as news. Fortunately their business is based more on referrals, and their skill sets. So the new client still came in. The problem is that there is no telling how many people didn’t call or come in as they were turned off by their website.
Though in this case, they probably didn’t lose a new client, it got them thinking. So they brought me in to take a look at their site. With a couple hours work each month over the next quarter we will get them up to date and also secure their website from potential attacks. You’ve heard me talk about all the virtues of WordPress. But there are downsides as well. One of those is potential hacker attacks. You need to keep your WordPress version up to date as well as all your plug-ins. Then you need to have a good security plug-in.
Bottom Line: Every website we review doesn’t need to be blown up and redone. You don’t always have to spend thousands of dollars. With one of our support plans we can incrementally improve your website to get it up to snuff. From that point we will help you keep your site up to date 24/7/365.
It is amazing to me how companies want to succeed with social media, yet go years without posting. I was on the Twitter page of the well-known Boston marketing company. I saw they had a tweet about a July event. Great, they are current. Then I realized it was July 2010! What an absolute turn off. I would guess that anybody that came to their Twitter page, will not return. And I’m sure they will not go on to visit their website. (Which by the way is not up-to-date either).
Look, you don’t have to post every single day to your Twitter, Facebook, and other social media pages. But, if you don’t have the time to post ever, then take them down. I know, you’re shocked to hear me advise taking down your social media pages, right? But, you are better off not having someone come to page which will totally turn them off, and make sure they never use your services or buy your products.
If you feel however that social media is a part of your company’s marketing strategy, then I can help you. We can work with you to craft some posts, and then we can schedule them for you. So at the very least you are posting every day, every other day, or maybe once a week as you see fit. This strategy will help your business and you will see a bump in traffic to your website referred from you social media pages.
In Conclusion: Social Media can truly help drive traffic to your website and get people into your store. But neglected it can actually hurt your business. So be active, get help, or take down your social media.
