It’s funny, when I talk to people about small business websites, one of their goals is to try to compete in the marketplace with companies that are 10 times as big. Luckily, websites are the great equalizer. You (David) can fight them (Goliath) on an even playing field. You do not have to be the little guy in the public’s eye. If your website is top notch, you can compete with anyone. Now they may have a bigger budget, but if your site is done correctly there is no way someone can tell that you are a small company. Perception is a major factor, and even more so when your company is mainly eCommerce with no brick and mortar presence.
I actually met with someone and one of their goals was exactly what I discussed above, that is to not appear like a small company. They deal with a lot of big institutional type customers globally and they want their website to reflect this. They don’t want to look like a mom-and-pop shop with a couple of employees. Well, we will be able to achieve this despite a smaller budget. We will do this by finding alternative methods of getting to the same end point. We will build a great-looking site with an e-commerce component that will allow their customers to order easily and to hopefully improve her percentage of closed business. Anyone can work with a huge budget, but we find solutions that small businesses can afford.
This is why I love the internet-age. This is truly a time is history where the little guy can compete. If you are good at what you do, or have an excellent product, you can get it to the world. And the mechanism to deliver your product or service to the world is your website.
If you need help developing a new website and want to tackle the Goliaths of the world, contact us today.
Sometimes it amazes me how incomplete many company websites are these days. Case in point, I wanted to have my daughter’s car detailed for her this week. Like most people I turned to Google. I found a few places in my area and decided to check out their websites. Well, believe it or not I found some things that just stunned me.
Here are a few examples:
So, I am sure you’re asking yourself: Why is this? Why so incomplete? Well, I can only guess, but I would say it’s because companies pay somebody to build the website and that’s it. They have no ongoing service and no way of updating the website. This results in the website being the same after two years as it was on day one. Incomplete and pretty crappy user experience. This is why we rarely work on websites we don’t support afterwards. I’d rather say no to a potential client (that doesn’t choose support) then see them go down a path that only can end in failure.
Find out more about RooSites Website Management Plans.
