The 10 Things You Need to Do to Your eCommerce Website Before the Holiday SeasonOctober 5th, 2025

Image showing Blog post The 10 Things You Need to Do to Your eCommerce Website Before the Holiday Season. The holiday season can make or break an online store. With traffic spiking from Black Friday through New Year’s, preparation is essential. Use this checklist to get your eCommerce site fast, secure, and ready to convert.

1. Speed Up Your Website

Compress images, enable caching and a CDN, and remove unused scripts. A faster site reduces bounces and increases conversions.

2. Test Your Checkout

Perform end-to-end test orders on desktop and mobile. Remove unnecessary fields, enable guest checkout, and auto-fill where possible.

3. Refresh Product Content

Update titles, descriptions, pricing, and inventory. Add high-quality photos and create gift-focused collections and bundles.

4. Optimize for Mobile

Confirm responsive layouts, large tap targets, and easy navigation. Test on multiple devices and browsers.

5. Lock Down Security

Verify SSL, update plugins and themes, enforce strong admin passwords, enable MFA, and use secure payment gateways.

6. Plan for Traffic Spikes

Confirm hosting capacity, enable server-side caching, and monitor uptime. Prepare autoscaling or a performance plan with your host.

7. Create Holiday Promotions

Set up time-boxed deals, free shipping thresholds, gift cards, and clear shipping cutoff banners across key pages.

8. Recover Abandoned Carts

Activate a multi-touch email/SMS flow with incentives. Test timing, subject lines, and ensure discount codes work.

9. Backups and Rollback

Run a full backup and verify restore. Document a rollback plan so updates during peak don’t become outages.

10. Measure Everything

Validate analytics, conversion tracking, and event tagging. Build dashboards for traffic sources, AOV, and conversion rate.

Need Help?

RooSites can tune performance, harden security, and manage your store so you can focus on fulfillment and customer service. Contact us today!

New Client Welcome: JDW Group, LLC & Breakthroughs In MedicineOctober 1st, 2025

Image depicting the new welcome of clients, JDW Group and Breakthroughs In Medicine.

We’re excited to welcome two outstanding new clients to the RooSites family.

JDW Group, LLC is a full-service general contractor providing turnkey solutions across New England. Their expertise includes building alterations, commercial fit-outs, renovations, and multi-unit apartment turnovers—delivering quality results from start to finish.

Breakthroughs In Medicine is an upcoming television series that takes viewers behind the scenes of modern healthcare, showcasing the everyday miracles happening in the world of medicine with each new episode.

RooSites will be designing, developing, and managing websites for both of these exceptional businesses. We’re grateful for the opportunity and look forward to supporting their growth and success. Welcome aboard!


Do you need help designing, developing, or managing your website? Since 1996 we have been creating and managing world class websites throughout the United States and would be happy to help you . Contact us today.


 

Categories

Tags