It is amazing to me how companies want to succeed with social media, yet go years without posting. I was on the Twitter page of the well-known Boston marketing company. I saw they had a tweet about a July event. Great, they are current. Then I realized it was July 2010! What an absolute turn off. I would guess that anybody that came to their Twitter page, will not return. And I’m sure they will not go on to visit their website. (Which by the way is not up-to-date either).
Look, you don’t have to post every single day to your Twitter, Facebook, and other social media pages. But, if you don’t have the time to post ever, then take them down. I know, you’re shocked to hear me advise taking down your social media pages, right? But, you are better off not having someone come to page which will totally turn them off, and make sure they never use your services or buy your products.
If you feel however that social media is a part of your company’s marketing strategy, then I can help you. We can work with you to craft some posts, and then we can schedule them for you. So at the very least you are posting every day, every other day, or maybe once a week as you see fit. This strategy will help your business and you will see a bump in traffic to your website referred from you social media pages.
In Conclusion: Social Media can truly help drive traffic to your website and get people into your store. But neglected it can actually hurt your business. So be active, get help, or take down your social media.
Okay so I am watching a used car commercial last night. They are talking about how they have all the latest and greatest cars. But in the background there was over a foot of snow. Obviously what happened was that they are just reusing the old commercial. But they don’t realize how bad it looks to the public. People already are mistrusting of car dealers, having an ad like this only reinforces the negativity. You know none of the cars he is showing in the ad are still there. (unless they are real lemons)
So you’re wondering what does this have to do with websites? Well, if you take a look at someone’s webpage especially the homepage there’s an outdated picture or content, you are not as likely to proceed to view what they offer. If you are a brick and mortar store, this is similar to you having member’s only jackets in the window, or perhaps a pet rock display.
Look, if you don’t care, it shows. You need to keep your site up to date. At very least keep your homepage fresh. Try to change your photos each quarter, or at least rotate in some new photos. And be sure any offers or call to actions are still relevant. Can you think of a worse customer experience than to have someone click on an offer that is no longer valid?
In Conclusion: Think of your website the same as you would your storefront or office. Keeping current is not hard and leaves people with a positive impression. You would never have old merchandise laying around your store, so don’t have old content on your website. If you don’t have a way to update your website, or can’t find the company who manages your site, contact us, we are glad to help.
