Great Customer Service will always win the day
No matter what is going on in the world, people always will respond positively when they have a good customer service experience. When it comes to my business that comes in the form of responsiveness. When one of our clients requests a change to their website, we always respond the same day. Now, this seems like something everyone would do, but you would be shocked that some firms take weeks to respond to a request to simply make a small text change to a website. So no matter what is going on in the world, whether it’s a pandemic or good times, people will always respond to good service and will recommend you to their friends and colleagues. I know of what I speak, as I have been doing this since 1996 and we are still experiencing tremendous growth, even during the pandemic.
BS will never get you very far
We’ve all dealt with people who had a great line of bullsh*t, but in the end that’s all they offer, fast talk and nothing to back it up. I have never considered myself to be a great salesman, although I have a closing rate of around 98%. I don’t tell people things just because it’s what they want to hear. I would rather be honest and set proper expectations. That way people are happier in the long run versus someone who sells them a bill of goods and then doesn’t come through. This is true now more than ever before as people are very careful of who they will do business with. They need to feel comfortable and sure that you’re there to help them, and that your actions speak much louder than your words. Talk as they say is cheap!
Thinking long-term rather than short term
A lot of people get into business and have a short term plan as to how they will approach their business. This is almost always a mistake as you have to plan into the future and set goals to get there. This has always been the case and it will not change due to the pandemic or any other disaster which may confront you. In fact, long-term planning is more important than ever. Now you need to plan for a possible re-occurrence of a horrible virus. That way you can survive, and even flourish in the event of another pandemic. Listen, no one thought this would ever happen, as we haven’t had a pandemic like this since the Spanish flu. Now that it has happened we need to be ready, and the best way to do that is the plan for any eventuality.
Substance over Style
We run into a lot of companies who are pushing very glossy solutions. But most of the time they’re missing out on the true mission of the company they are working for. That is to explore what problems we are solving for them. Taking my business as an example, anyone that looks at our portfolio will see that our sites are all easy to navigate, pleasing to look at and accomplish our clients goals. As I take over a lot of sites to manage I ran into many which have serious engineering issues. As Steve Jobs one said design is not only what something looks like, it is how it works. And you can see this in most Apple products, they are not on the good looking, they are functionally near perfect.As Duct Tape Marketing says:
“Your website is the heart of your online marketing efforts. All other channels should drive users back to your website, so it’s critical that you build the most effective one that you can. Good website design is way bigger than just building a site that looks appealing. Truly effective website design is about the substance underlying the style.”
Buying a product is more important than buying a price
You may recall a blog post we had about this very topic, You Buy a Product or You Buy A Price. I used to work with a web developer who was a former finish carpenter and a brilliant musician. He told me that people either shop for price or they shop for a product. If they’re shopping for price then you’ll never be happy no matter how good the product you offer may be. And in the long run they almost never succeed with their company goals as they only care about who gives them the lowest price. Now I am not telling you not to consider price, just consider what are you getting for your money. The proposal that may be a bit more expensive may also net you a much better end result. One other thing to consider is what the company will be doing for you after you build and launch your website. We believe that the management of your website is every bit as important as the design and development phases. So when we make a proposal, it also includes a management plan. This is so important as we not only backup your site daily, we also keep your website plugins and themes up to date. This is critical for Content Management Sites, such as WordPress which require constant attention.
Bottom Line: So just as the last post we had talked about five things that will change forever, these are the 5 Five things that will never change for small business websites, no matter what the world is going through at a given point in time. If you need help with your website design or the management of your site, please feel free to contact us anytime. And please let us know what you think will never changes, we’d love your feedback.
I saw this sign and I immediately thought of websites. (I know, I say that about everything, hey I am a web guy) But this sign illustrates what I have been preaching since 1996. The idea of build a website, and they will come doesn’t work. (Although it did work for building a baseball field in the middle of Iowa…) Websites are ALWAYS a work in progress and requiring maintenance and updates.
Websites will thrive only when they are not stagnant and are consistently being updated. Companies throw away thousands trying to shortcut their SEO efforts. Google and other search engines don’t fall for tricks, they are looking for content, and quality content. Because of the onslaught of email campaigns from offshore SEO companies promising a pot of gold they can’t possibly deliver, companies jump at quick fixes.
DON’T DO IT!!!!!
I get calls and emails everyday, just like you. Hang up the phone, and delete the emails. Most of these companies use black hat techniques which will ultimately hurt your business. Not sure what black hat SEO is? Here is a definition from Webopedia:
In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.
Spend your time and money investing in your website from a content & maintenance standpoint.
Do the following:
Hire a company to maintain your site. This way you can send them content and website changes. You worry about content, let someone else worry about the nuts and bolt of running the site.
Create a schedule of content and social media for regular content updating.
Make your website/social media part of someone’s job, not an afterthought. Have tasks appear on people’s calendar so they are not forgotten.
Schedule a quarterly SEO review. If you aren’t being found for phrases you’d like, formulate a plan to improve.
Bottom Line: Rarely do you see a comparison between a maintenance sign and a website. But as with any building or property, websites need care and feeding. Let them go and they will eventually have problems or grow irrelevant. With a little hard work, you can grow your website, improve search rankings and hopefully turn your website into a profit center, not a drain on resources. Don’t get me wrong, it takes work and it takes commitment. But you CAN be successful. Just think of that simple yellow sign!!
I saw this sign and I immediately thought of websites. (I know, I say that about everything, hey I am a web guy) But this sign illustrates what I have been preaching since 1996. The idea of build a website, and they will come doesn’t work. (Although it did work for building a baseball field in the middle of Iowa…) Websites are ALWAYS a work in progress and requiring maintenance and updates.