The 10 Things You Need to Do to Your eCommerce Website Before the Holiday SeasonOctober 5th, 2025

Image showing Blog post The 10 Things You Need to Do to Your eCommerce Website Before the Holiday Season. The holiday season can make or break an online store. With traffic spiking from Black Friday through New Year’s, preparation is essential. Use this checklist to get your eCommerce site fast, secure, and ready to convert.

1. Speed Up Your Website

Compress images, enable caching and a CDN, and remove unused scripts. A faster site reduces bounces and increases conversions.

2. Test Your Checkout

Perform end-to-end test orders on desktop and mobile. Remove unnecessary fields, enable guest checkout, and auto-fill where possible.

3. Refresh Product Content

Update titles, descriptions, pricing, and inventory. Add high-quality photos and create gift-focused collections and bundles.

4. Optimize for Mobile

Confirm responsive layouts, large tap targets, and easy navigation. Test on multiple devices and browsers.

5. Lock Down Security

Verify SSL, update plugins and themes, enforce strong admin passwords, enable MFA, and use secure payment gateways.

6. Plan for Traffic Spikes

Confirm hosting capacity, enable server-side caching, and monitor uptime. Prepare autoscaling or a performance plan with your host.

7. Create Holiday Promotions

Set up time-boxed deals, free shipping thresholds, gift cards, and clear shipping cutoff banners across key pages.

8. Recover Abandoned Carts

Activate a multi-touch email/SMS flow with incentives. Test timing, subject lines, and ensure discount codes work.

9. Backups and Rollback

Run a full backup and verify restore. Document a rollback plan so updates during peak don’t become outages.

10. Measure Everything

Validate analytics, conversion tracking, and event tagging. Build dashboards for traffic sources, AOV, and conversion rate.

Need Help?

RooSites can tune performance, harden security, and manage your store so you can focus on fulfillment and customer service. Contact us today!

New Client Announcement: Saponaro Law OfficesApril 28th, 2025

Image showing New Client Welcome: Saponaro Law.We are pleased to welcome Saponaro Law Offices PLLC to the RooSites family.

Based in Wellesley, Massachusetts, Saponaro Law provides exceptional legal services across all aspects of family law. Their experienced attorneys are skilled trial lawyers, negotiators, legal counselors, and crisis managers, dedicated to the superior representation and needs of each client.

We are honored to be chosen to design, develop, and manage their new website, and we look forward to supporting their mission of excellence and integrity in every client matter.

If you’d like, help with your Boston Web Design project, please contact us today.

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