Great customer service improves bottom lineDecember 2nd, 2013

hissho Great customer service is something you never forget. Recently my wife and I tried a sauce, Hissho Japanese BBQ Sauce. It was delicious so we wanted to buy more when the bottle ran out. Unfortunately we could not remember where we got it. So my wife sent an email to the company and asked them where she could buy their product in our area. Well, first off the company marketing person wrote back immediately. A very good sign, that this company cares about customer service. They told my wife where can buy the product, and mailed us two bottles and a T-shirt. (All of this was free of charge) We were so impressed that not only will we continue to support this company, we will tell everyone the story. Their great customer service gained a customer for life, and perhaps more due to our recommendations. (and my blog post :))

I always tell my clients, you may not be the biggest, you may not even be the best, but you can always give the best service. That is a lesson I learned a long time ago in this business. Answer emails right away. Don’t make people wonder whether you’re going to help them, let them know, and reassure that you are there and willing to help. For my business this what separates me from my competition. I answer all emails the same day, and if possible complete support requests the same day as well.

People appreciate great customer service.  They are quick to refer you to friends and associates. No matter what you do for a living, this is something within your control. You can beat larger competitors by providing better service. I would pay more to do business with a smaller company that provides better service rather than a big faceless corporation with outsourced customer service.

 

 

Beware of Facebook GamesNovember 29th, 2013

People love Facebook games. Personally I don’t get it and tire easily of them.   But of course, everyone has likes and dislikes.

But there is a downside.

The notifications that appear on the right side of your screen can really hurt you.  Take for example, the case of your friend who always tells you they are swamped at work.  But whenever you are on facebook you notice they are playing a game.

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Now, what if one of their clients (or boss) noticed this in the middle of a work day? Worse, imagine this person was behind with a deliverable?  I don’t know about you, but this would give me a pretty low impression of the person.  The problem is that people’s personal and professional lives become intertwined in social media.  If a client friends you, you aren’t going to reject them.  So be aware.  Its one thing for clients to see you listen to Captain and Tennille music on Spotify during the day, it is another to broadcast to the world you are fooling around rather than working.
 

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