Tag: Boston Website Management

Your logo does not have to be hugeDecember 29th, 2013

It is funny. When you build a website for a client one of the first questions is typically:

Can you make my logo much bigger?

My answer is, yes, I can but I wouldn’t.

Why? They ask.

Answer: The visible area of your website is the prime real estate. The content people see without scrolling is your “Park Avenue”. So if your logo is hundreds of pixels tall, you are pushing the content down the page and miles away from Park Avenue.

So, this is where I pull out the big guns pointing to very successful companies with small logos.

This usually does the trick. These are actual size logos for some of the most famous companies on the planet. Successful companies have figured out the value of their screen real estate and don’t have their logo using up too much of their Park Avenue.

So, how big should my logo be? Your logo should be big enough to be clearly seen, but not so large that your main content can’t be seen without scrolling. Typically under 100 pixels tall is big enough, but varies from site to site.
 

Great customer service improves bottom lineDecember 2nd, 2013

Great customer service is something you never forget. Recently my wife and I tried a sauce, Hissho Japanese BBQ Sauce. It was delicious so we wanted to buy more when the bottle ran out. Unfortunately we could not remember where we got it. So my wife sent an email to the company and asked them where she could buy their product in our area. Well, first off the company marketing person wrote back immediately. A very good sign, that this company cares about customer service. They told my wife where can buy the product, and mailed us two bottles and a T-shirt. (All of this was free of charge) We were so impressed that not only will we continue to support this company, we will tell everyone the story. Their great customer service gained a customer for life, and perhaps more due to our recommendations. (and my blog post :))

I always tell my clients, you may not be the biggest, you may not even be the best, but you can always give the best service. That is a lesson I learned a long time ago in this business. Answer emails right away. Don’t make people wonder whether you’re going to help them, let them know, and reassure that you are there and willing to help. For my business this what separates me from my competition. I answer all emails the same day, and if possible complete support requests the same day as well.

People appreciate great customer service.  They are quick to refer you to friends and associates. No matter what you do for a living, this is something within your control. You can beat larger competitors by providing better service. I would pay more to do business with a smaller company that provides better service rather than a big faceless corporation with outsourced customer service.