Great Support Does Not Always Inspire LoyaltyAugust 27th, 2014

loyalty Some weeks I sit down to write a blog post and I am not sure what to write about. This week was definitely one of those weeks. I had nothing. And then something happened and made me think, Hey this be a great thing to write about. I am very proud of our service. I truly feel we give the best service in the world. Now I know that seems hard to measure, but  I honestly believe it is true. We turn around 99% of our support requests the same day. We get our tickets closed really fast, many times within an hour. Now I’m not just tooting my horn, because the story is not really about that. In fact it is about losing a client.

This week I had a client tell me they were going with a new company to build and host their website. Well, they owe me nothing, though we have provided world class support at an amazing price. I would have expected to bid for the job (at very least) but it is their prerogative. They are paid in full, which while not as valuable as loyalty, keeps the light on.

I am pretty sure that this company will try and return to the fold, and it won’t take but a few months. This new company won’t get all their edits done the moment they ask and when they wait 2 weeks, they will be frustrated. But what happened is that the company is used to RooSites and world-class support. They have come to think the whole world is going to turn things around the same day. Their rude awakening will come when they find out the norm is weeks, not days (or in our case hours).

That’s why typically I love to get clients who are coming from a bad situation. They are amazed that our turnaround time. They are amazed at our commitment. They become great clients and are tremendously loyal to us.

As I said we do spoil people and sometimes as wacky as it sounds, we pay the price for it. But our growth, is proof that or clients love and refer us. And they refer us often. We will continue to offer world-class support, and if you wish to be spoiled, contact us today.

 

NFL Draft Similar To Hiring Web ProMay 12th, 2014

NFL=Web Bet you never thought you’d read that as a title for a post?

The truth of the matter is I never thought so either until the last few days of watching draft coverage. In reality the way teams pick players is similar to the way you SHOULD hire a web professional to design, develop and manage your website.

Here are the reasons, hear me out, they will make sense to you. (I think)

Film: Countless hours of film are watched on every player projected to be in the draft. The similarity here is that you should thoroughly review a designer’s portfolio.  Don’t take their word how good they are, review their sites and see for yourself.  Click around, do you see errors? If there is evidence of sloppy work, they probably aren’t the company for you to enter into a relationship with.

Team Visits:  Players are invited by teams, and are tested and interviewed.   For you this is the meeting you have with the web pro, it can be in person or via a phone call.  Prepare a list of questions, hit them with your requirements and see how they answer.  If they talk down to you or can’t answer any questions then cut the interview short.   Now some questions require research so if the web pro tells you they’d have to look into certain requirements, that is ok and actually a sign of honesty. More than anything ask yourself, is this someone I can work with? if you are uncomfortable at this point the relationship won’t get better.

Background Research: Teams thoroughly look into player backgrounds and seeming top picks drop like a stone as they have questionable morals or red flags.   For you this is checking references. Ask for a few clients to speak to and see how this person is to work with. Also see how they respond to support requests.  If they don’t respond quickly, move on.

Bottom Line: See, it is a very similar process, both take a bit of work, but in the long run you will be happier if you follow these steps. Some NFL teams to better than others year after year. The reason is simple, they follow tried and true practices and always seem to come away with the best players.  While it is luck grabbing players like Tom Brady in late rounds, in business we make our own luck. So put the time in before you hire a web professional and you will be much happier long term.

 

 

 

Categories

Tags