There is nothing worse than going to someone’s page to learn more about their business and find instead political rantings. Even if you agree with that person’s viewpoint, it probably isn’t going to encourage you to do business. And isn’t that why you are investing time and resources on social media?
A word about Personal Pages
When I am on a friend’s personal page, and they are constantly pushing their business, it is annoying. I have one friend who feels Facebook is a place to brag about his success in his chosen field. “Look at me, I am great”. Business pages are where you can crow about your success. On your personal pages, you are just obnoxious. Facebook is a great place to share what you are doing, talk about your children, etc. But do remember everything you put out there is out there forever. Facebook posts are stopping people from getting jobs, stopping kids from getting into college, and other damage. So before you post that off color joke, think about it. And customers do see your personal page as well. I had 2 referrals this week that came through my personal Facebook page. Luckily, I heed my own advice and try to keep my page appropriate.
Now, people will ask me, if I don’t have a business page, what do I do? Easy, setting up a business page, takes all of 5 minutes. If you aren’t sure how or need assistance with social media, contact us.
Ok, here is my elevator speech draft
“Good morning I’m Barry Roos of RooSites Web Development. My company designs, develops and manages small business websites. This includes social media management as well as search engine optimization and web marketing, these services we offer for free with every support plan.
People always ask us what types of businesses do you work with.
Among the sites we manage are for a Hollywood production company, the largest retailer in Puerto Rico, A famous Florida Plastic Surgeon, nonprofits like the Samaritans, A thoroughbred racehorse consignor from Kentucky, as well as lawyers, doctors, dentists, tradespeople, real estate developers and just about anything you can name.
So if you or anyone you know needs help with anything web related, contact me, Barry Roos, RooSites Web Development.”
Not too bad, right? You quickly know what I do and what type of clients I have. So far this is it just a shade under 50 seconds if I talk slowly. (something I generally don’t do). I’ll take a look at it over the next couple days and hopefully by Wednesday I will have this down pat and really nail it.
Elevator speeches are something you should always think about because you never know when you’re going to meet someone and have just an instant in which to grab them. If you are working on a new website design, this is also important. Why? Because you generally don’t have that much time to get someone’s attention before they are jumping to a different website. Within moments of your website loading, visitors better quickly see your value proposition and call to action. Many times, this is the difference between success and failure for a website.
*An elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition.
