At the start of a relationship, you are trying to get to know the company you are doing business with and at the same time proving your worth. This of course is a very important time in a business relationship as it lays the groundwork and expectations going forward. However, I will tell you that the end of a business relationship can be just as important.
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I recently had an interaction with a client about possibly building a new website. Their site was several years old, and they were thinking maybe it's time for something new. While I would profit from this new site, I told them no, let’s leave the old site up and running for a while longer.
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People often ask me how to improve their SEO (Search Engine Optimization). They are bombarded with phony SEO spam emails and calls from companies promising to make them number one, although these companies don’t even know what the company wants to be ranked for in the first place!
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Sometimes, going the extra mile doesn’t help your business financially, but it does have positive long-term benefits on your business and your bottom line.
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The KISS Principal (keep it simple stupid) is a principal which relates to simplifying systems. We are applying it to websites and discussing the 5 Things which need to be a priority for every website built in 2021 & beyond.
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This was a line from the Bruce Springsteen song “Thunder Road” many years ago. I thought of it this week in terms of my business and how it relates. The song talks about change and points out that although the door may be open there is a cost, nothing in this world is free and you need to think about it before making a big business decision.
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As a company that works with small businesses, when we’re building eCommerce solutions one of the sticking points tends to be shipping prices. We discuss some ideas to help.
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I recently had a few cases where I had the opportunity to charge for services and projects clients were looking to get done. In each case I had a choice to make. I’d like to think I did the right thing in all 3, though some would disagree.
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A question as old as the internet, when should you launch your website?
Many times people come to me AFTER their company has opened for business. This unfortunately is not the best time to begin thinking about having a website.
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I get questions from small businesses all the time because I’ve been in web design and development since the mid 90s. They always want to know what I feel is the key to success for a small business. I always sum it up in one single word… Responsive.
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