Every year, thousands of businesses invest in a website redesign expecting better traffic, more leads, and stronger growth.
Instead, many experience the opposite: lost Google rankings, slower load times, broken forms, and fewer conversions.
The truth is simple – most website redesigns don’t fail because they look bad. They fail because they focus on appearance instead of performance, strategy, and long-term management.
A modern-looking website means nothing if it lacks direction.
Many redesigns start with colors, fonts, and layouts, but never address:
Without strategy, a redesign becomes digital artwork instead of a business tool.
This is one of the most common and expensive mistakes businesses make.
During redesigns, URLs change, pages are removed, and metadata disappears – often without proper redirects.
The result?
SEO must be built into the redesign process from day one, not added after launch.
Google and users both expect fast websites.
Unfortunately, many redesigned sites launch with:
A beautiful website that loads slowly will struggle to rank and convert.
A website is not a one-time project.
After launch, sites require:
Without proper management, performance declines, security risks increase, and small issues quietly become major problems.
Many agencies vanish once the site goes live.
Support tickets go unanswered. Problems are labeled “out of scope.” Business owners are left managing critical systems on their own.
A successful website requires an ongoing partnership – not a handoff and goodbye.
Born in Boston in 1996, RooSites Web Development, LLC has spent nearly three decades building websites that deliver real-world results.
Our approach combines:
We don’t promise results we haven’t achieved ourselves. We build, manage, and optimize websites using the same standards we apply to our own.
Your website should evolve with your business – improving performance, visibility, and lead generation over time.
If your current site is underperforming, or you’re considering a redesign, RooSites can help ensure your investment drives measurable growth instead of unexpected setbacks.
Contact RooSites today to schedule a Website Health Check or Performance Review – and discover what your website should really be doing for your business.
Boston Web Design | Dunedin Florida Web Design | Serving the entire US!
When a new website launches, it’s easy to feel like the hard part is over. The design is polished, the pages are live, and you’re ready to share your new digital home with the world. But here’s the truth: a successful website isn’t a one-time project — it’s an ongoing process.
At RooSites Web Development, we believe launch day is just the beginning. What truly sets us apart is what happens after your site goes live. While many web companies stop at design, we specialize in long-term website management, support, and growth. Here’s what that means for you.
Once your website is live, we don’t disappear — we get to work. Here are just a few of the services that keep your website running smoothly and performing at its best:
One of our long-time clients recently told us, “I never worry about my site because I know RooSites is on it.” That kind of peace of mind is what we deliver every day. Whether you’re adding new services, launching a blog, or navigating a security scare, we’ve got your back.
Even with our expert help, here are a few simple things you can do to keep your website thriving:
If your site is live but not thriving, it may be time to think beyond design. At RooSites, we’re not just web developers — we’re your long-term digital partner.
Let’s talk about how we can take your site from launch to liftoff.
