Every year, thousands of businesses invest in a website redesign expecting better traffic, more leads, and stronger growth.
Instead, many experience the opposite: lost Google rankings, slower load times, broken forms, and fewer conversions.
The truth is simple – most website redesigns don’t fail because they look bad. They fail because they focus on appearance instead of performance, strategy, and long-term management.
A modern-looking website means nothing if it lacks direction.
Many redesigns start with colors, fonts, and layouts, but never address:
Without strategy, a redesign becomes digital artwork instead of a business tool.
This is one of the most common and expensive mistakes businesses make.
During redesigns, URLs change, pages are removed, and metadata disappears – often without proper redirects.
The result?
SEO must be built into the redesign process from day one, not added after launch.
Google and users both expect fast websites.
Unfortunately, many redesigned sites launch with:
A beautiful website that loads slowly will struggle to rank and convert.
A website is not a one-time project.
After launch, sites require:
Without proper management, performance declines, security risks increase, and small issues quietly become major problems.
Many agencies vanish once the site goes live.
Support tickets go unanswered. Problems are labeled “out of scope.” Business owners are left managing critical systems on their own.
A successful website requires an ongoing partnership – not a handoff and goodbye.
Born in Boston in 1996, RooSites Web Development, LLC has spent nearly three decades building websites that deliver real-world results.
Our approach combines:
We don’t promise results we haven’t achieved ourselves. We build, manage, and optimize websites using the same standards we apply to our own.
Your website should evolve with your business – improving performance, visibility, and lead generation over time.
If your current site is underperforming, or you’re considering a redesign, RooSites can help ensure your investment drives measurable growth instead of unexpected setbacks.
Contact RooSites today to schedule a Website Health Check or Performance Review – and discover what your website should really be doing for your business.
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