In the digital age, your website serves as the virtual front door to your business or personal brand. Just like any physical storefront, it requires regular upkeep to ensure it remains welcoming, functional, and secure. However, effective website maintenance goes beyond just fixing broken links or updating your blog. It encompasses a broad range of activities aimed at keeping your site up-to-date, secure, and in line with evolving web standards and user expectations. Here are essential strategies to ensure your website remains at its best.