Great Support Does Not Always Inspire LoyaltyAugust 27th, 2014

loyaltySome weeks I sit down to write a blog post and I am not sure what to write about. This week was definitely one of those weeks. I had nothing. And then something happened and made me think, Hey this be a great thing to write about. I am very proud of our service. I truly feel we give the best service in the world. Now I know that seems hard to measure, but  I honestly believe it is true. We turn around 99% of our support requests the same day. We get our tickets closed really fast, many times within an hour. Now I’m not just tooting my horn, because the story is not really about that. In fact it is about losing a client.

This week I had a client tell me they were going with a new company to build and host their website. Well, they owe me nothing, though we have provided world class support at an amazing price. I would have expected to bid for the job (at very least) but it is their prerogative. They are paid in full, which while not as valuable as loyalty, keeps the light on.

I am pretty sure that this company will try and return to the fold, and it won’t take but a few months. This new company won’t get all their edits done the moment they ask and when they wait 2 weeks, they will be frustrated. But what happened is that the company is used to RooSites and world-class support. They have come to think the whole world is going to turn things around the same day. Their rude awakening will come when they find out the norm is weeks, not days (or in our case hours).

That’s why typically I love to get clients who are coming from a bad situation. They are amazed that our turnaround time. They are amazed at our commitment. They become great clients and are tremendously loyal to us.

As I said we do spoil people and sometimes as wacky as it sounds, we pay the price for it. But our growth, is proof that or clients love and refer us. And they refer us often. We will continue to offer world-class support, and if you wish to be spoiled, contact us today.

 

Clean out your (website) closetSeptember 9th, 2013

Every once in a while you look at your bedroom closet and realize that you have a lot of things you rarely (or never) wear. Unless you are going to an 80’s party (or even 70’s), it is time to clean out the closet. I was faced with this task this weekend. I found a lot to give to charity, and the result is more room and better organization.

So what does this have to do with your website you ask? Well, as a web guy, most things I do make me think of parallels in the web world. I got to thinking and the same thing that applies to your closet, also applies to your website. Every once in a while, clean it out.

Here’s a short list:

  • Delete old drafts, and pages not being used.
  • If you take comments, you probably have tons of spam. Delete them.
  • If you have several old backups, thin out the folder to a few.
  • Go through and read your content, yes all of it. Make sure it is up to date and relevant.
  • Change passwords, and go ultra-secure. If you use wordpress, make sure you aren’t using ‘admin’ as your username. Also on the wordpress security front, make sure you have a good security plugin as well. Make sure all plugins and versions are up to date. if you have plugins you aren’t using, de-activate and delete.
  • Take a fresh backup of all content and databases.

No one enjoys cleaning out their closet, or things like spring cleaning. But it does make your life easier, and in the case of a website, safer.  Try to to utilize my list a couple of times a year, you will be happy you did.

 

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