I went for a walk the other day and went by a few houses for sale. Some of them even had URLs on their signs. But none had a simple QR code. Someone driving by could just click on it go right to the webpage and learn more about the property. I figured maybe this was just an anomaly, but over the last week I’ve been driving around and I did not see a single QR code on any signs.
Let me take a step back. For those of you who are not aware of what a QR code is, I will explain. QR codes are Quick Response codes. These are barcodes, that can be read by free apps on your smartphone. The barcode example on this page takes you to my website. They can send someone to a website, and perform many more functions. Here is a list of the functions a QR code can do.
Google Maps Location
App Store Download
Digital Business Card
Wifi Login (Android Only)
Paypal Buy Now Link
So why would a real estate company not put a QR code on their signs? I can’t really answer that, truthfully it boggles the mind. My guess is when real estate markets are strong, they get a bit lazy. The problem is this isn’t hard, you generate a code in seconds. You can go to free sites like: http://www.qrstuff.com/ or http://www.qr-code-generator.com/.
In business, there are few things that are free. So when something free and beneficial comes your way, take advantage of it. And this just doesn’t apply to Realtors. Here are some examples:
I put a barcode on my business cards. I know other people that link to a vCard so somebody not only gets their cards, but they automatically add this person to their address book. That is a valuable commodity. With a business card you keep them for a while and typically throw them away. But if you’ve added that person to your address book chances are it’s going stay there for a while.
Are you a business that sends snail mail or hands out paper flyers? Then consider this: You can send somebody your flyer with the picture and all the information about your product and then have a barcode which takes them to PayPal to buy your product (see image).
Do you do email marketing? Say you are having a sale. Use a barcode with a google map. They can then take their phone and grab map and navigate to your sale.
Bottom Line: Real Estate companies absolutely need to use QR codes on signs and marketing collateral. But your business, no matter what it is, can benefit as well. If you have any questions, you can always contact us for assistance.
Thank you for the great advice Dale, I use this principle in my daily business. Here’s how:
Don’t criticize – This is a tough one. When potential clients come to me and ask me to review their sites, I try hard not to be overly critical. I think it is better to show what I can do for them to improve. But I typically try not to go negative. After all after 3-5 years the best sites are out of date and behind from a technical standpoint. So even when I look at the fugliest websites, I do not degenerate the previous designer/developer.
Don’t Condemn – I am fortunate in that my client retention rate is among the best in the business. But on occasion we lose clients. I have seen a lot of my competition quick to condemn former clients, saying the nastiest things imaginable. To me going negative is never helpful. People never want to around negative people. So I wish people well, and go about my business. The funny thing is, many times old clients come back to you. The grass is always greener on the other side of the fence as they say, and if you provide good service, clients we’ll stick with you and even if they leave, many times will return to the fold. And even if they don’t, they may refer you to friends and business associates. So don’t burn the bridge.
Don’t Complain – Lets face it, business can be challenging. If it was easy, everyone would own their own business and live happily ever after. So when clients come to you and challenging tasks, don’t complain, get it done. After all, you are getting paid for this. Don’t get me wrong I’m not telling you to do things that are out of scope for your particular project. But I am saying to be flexible and remember the old adage,”the customer is always right”. The funny thing is when we start out of business our goal is to be so busy we don’t know what to do with ourselves. But then, once we do get to that point, we find ourselves complaining. Remember: No one likes a complainer. I know I certainly don’t want to listen to somebody bitching. So keep upbeat, don’t complain, and get the job done.
Bottom Line: Stay positive, be upbeat and leave your negativity at the door. People will want to do business with you, rather than the Negative Nelly down the street with the bad attitude.