Steve Jobs and the back of the cabinet mentality

December 25th, 2011

I am only one chapter into the Steve Jobs Biography by Walter Isaacson and I am already fascinated and learning things I didn’t know. You always wonder what drives a perfectionist.   Early in the book Jobs was talking about his adopted father (I won’t use that term again as this man was his father, the biological thing is overrated) and how when they needed something for the house, he would build anything and everything.  He was building a cabinet and imparted on his son, that the back of the cabinet should look as good and built as well as the rest.  Stop into any home improvement store and you will see the back of the cabinet is made of crap wood, and even cardboard.  Job’s dad was insistent and even their fence was made so that the parts you couldn’t see were made as well as the parts you see and looks as good.  When Jobs showed Isaacson the fence was still standing a half a century later, you could start to see why Jobs was so bent on only delivering products which were as good as that fence.

It is funny, as a developer, I was taught by such a perfectionist.  Your code must pass rigid validation, and work on every browser. I spent many painful day early in my career making sure pages displayed ok in Netscape 4x browsers and later Netscape 6.  I remember developers wanting to forget those browsers.   But, to me this was my “back of the cabinet” and to this day we are rigid at RooSites making sure our sites display in a wide range of browsers and of course the iPad.

As I read more I am sure I will have more comments on the book. You have to admire Jobs for allowing the author to let it all fly, good and bad. Jobs was human and there was a lot of negatives as do we all. But intensely fascinating and lessons for us all seem to ooze out of the book.

 

Thanksgiving 2011

November 24th, 2011

Sitting around watching the Macy’s Day Parade with my family, I am reminded of those things I am thankful for.  We tend to get caught up in our professional lives and don’t always take the time to reflect. Thanksgiving is a great day as it allows us to nothing but be thankful for our families and friends, eat a lot and watch football. It doesn’t get much better…..!

I am fortunate too that I have developed a client list that I am proud to work with.  Our business has grown so much in the last year, and we owe it all to our clients.  They not only hire us to design, develop, and manage their websites, they also refer us to others and that is what has accounted for the tremendous growth. Referrals are the life blood of our business, and we never lose site of this fact.

So to all of you, our family, clients, and friend, have a wonderful Thanksgiving!

Steve Jobs 1955-2011

October 6th, 2011

Apple Website 10-06-2011

 

“Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me.”
~Steve Jobs

 

 

 

I think it is pretty safe to say Steve Jobs did something wonderful.  Think different wasn’t just a tagline, it was a way of life.

RIP Steve.

(Written on my MacBook Pro)

 


 

 

 

 

 

 

Simple Advice: Answer Your Email!

September 29th, 2011

As my company designs, develops and manages websites for small businesses, I am often asked  for advice and tips.  One of the simplest pieces of advice and also the most important is to answer email promptly.  If you have a contact form on your site or even just an email link, people are looking for immediate responses.  I tell people if at all possible answer within a day. I know, many of you are saying to yourselves, DUH!  But the truth is many small businesses take days to respond and many times never even reply.  To me this is like a guy coming into your store, putting a purchase on the counter and you just flat out ignore the customers existence. You wouldn’t do that in your brick and mortar store, so don’t do it online. The same principals should apply.

If you make customers unhappy in the physical world, they might each tell 6 friends.
If you make customers unhappy on the Internet, they can each tell 6,000 friends.

~JEFF BEZOS

If you can’t answer promptly, then remove the form and the email link from your site. Let people know that they should call.  I think it defeats much of what people are looking for going to your website, but still preferable to ignoring them. Another alternative is to have an autoresponder telling them you will be calling back and tell them to call if they require immediate attention.

Bottom Line: Responding to customer’s email is typically the first experience people have with your company. Make it a positive one and you may begin a relationship which will hopefully be long and profitable.

Time, Precious Time

September 9th, 2011

“Oh, time is on my side, yes it is
Time is on my side, yes it is”

~The Rolling Stones

If only this was true. Time is the one thing none of us seem to have enough of these days.  This is especially true when we speak of managing our websites. I recommend to my clients they make a change to their websites at the very least once a month.  And that is not really enough. But it is a start, and helps their websites to succeed and flourish. Your search engine rankings won’t improve if your website is stale and static. And why would anyone return if it is always the same content?

People want to save money, which is admirable. So what do we do? We build Content Management Systems so non-technical folks can make changes, add content, etc. But what happens? People get so busy they forget about their website.

So what is the answer? Here are three things you can do.

  1. Hire a solid company to manage your website – Contract for “X” amount of hours.  This will help. We (RooSites) for instance don’t charge for hosting, only for hours. We figure out how many hours are needed and charge half our normally rate.  This works as our clients keep their sites better to date.
  2. Automation – If done correctly you can automate some of your social networking tasks and grow your following. Again we throw that in with every management plan.
  3. Remember why your are successful – You are successful because you are an expert in your field and dedicate most of your work day to your main pursuit. So don’t regret the realization that you don’t have enough time to do “everything”. Rather, do something about it so that your web marketing is successful. Take the first step and  contact us today.

Steve Jobs: Visionary

August 25th, 2011

vi·sion·ar·y = Adjective: (esp. of a person) Thinking about or planning the future with imagination or wisdom:

Few people are true visionaries. We would like to think we are, but thinking outside the box is far harder than it sounds.  Steve Jobs simply made the products everyone wanted. And if they didn’t know they wanted it, they did after all the buzz that surrounds an Apple release. I admit, I thought early on Apple missed the boat keeping products in house while Windows spread like a wildfire (or a virus is probably closer to reality )  Obviously Steve Jobs knew how to control a brand and grow it into one the most lucrative on the planet.

I started out a PC guy, and remained one until I bought my wife the mac mini when it came out. From there I was hooked.  I have since bought, 5 macs, and love the products.  With a PC your life is about anti virus software, and crazy executable files designed to ruin the world. With a mac it is about productivity. And every release of an apple product helps me be more productive. As a web developer I spend all day on my computer, and Macs make that day more enjoyable, productive and profitable.

Then there is the iPad. I admit I wasn’t sold on it until I bought one for my wife. She uses it for almost all her needs. The product has revolutionized the industry and you better be developing websites that look ok on the iPad or you are missing a huge part of your market.  Travel to any board room and watch Senior Executives. They pull out the iPad.  The iPad also showed how the computer industry just wants to hang back, see what Apple does and create an inferior copy. It hasn’t worked, and the Pads which have come out, aren’t as good and don’t sell. Perhaps with Steve stepping down, other computer makers will actually think for themselves and create something great, to quote a great ad, “think different”.

So, with sadness, I wish Steve Jobs Godspeed.  Thank you for Apple and all you have done.  Few have really changed the world. You Have.

Client Advice: Social Networking is free, don’t ignore

August 5th, 2011

The problem most clients have is finding the time to tweet or post to facebook.  So they ignore.  My response, you are ignoring something that is not only unbelievably popular, but free as well. I think tweeting things of interest, shows you are a SME (Subject matter expert) and can set you up for possible business down the road. 

So, what should I tweet?  Tweet what you know.  I have a friend in my networking group who is a grammar expert and makes a living proofreading and giving grammar seminars.  As an example, I told her to do Grammar tip of the day.  She can automate her tweets*, one or two a day and literally has hundreds of tips she could give.  By utilizing the hash tag, #grammar, she can find an audience and hopefully gain business. If you are in retail, tweet what is on sale, or about new products. If you are a service organization, show what value you offer, and lead them to your website for more information.

But the time thing…..I think you have to treat your website and social networking as part of your routine. Schedule a recurring meeting with yourself to work on your web properties.  Hire someone to do the heavy lifting, and even to tweat for you, or post to facebook.  I do this for clients, and we have seen a real growth in followers due to our activity.

If you blog, make sure your blog is tied to your twitter and/or facebook accounts.  I use the rss feed from this blog to post to twitter as an example.

* Automation software is available to post tweets and to send posts to all your SN sites.  The purpose of this blog isn’t to promote any one company, but I am glad to help, shoot me an email for more info.

Cheap, instant, do it yourself websites = Dreck

April 29th, 2011

If you listen to some of the offers out there for cheap websites offered by large providers, they do get your attention. Do it yourself they say. Instant website they say.   Low cost they say. Sounds good, right?

WRONG.

Sure you get a cheap website, but guess what? You get what you pay for.  You get a template used by 1000s of others. Your brand identity is gone. The whole idea of marketing is to show how your product or service adds value, and to separate you from competitors. Well let me ask you this question. If you are using a template that your competitors can also use, aren’t you saying that there really is no difference between you and your competition? If that is the case, your customers may as well use,  Eenie Meany Miney Moe to make their selection of which company to do business with? Seems like common sense, right?  You’d be surprised.  I met with a potential client, and we really hit it off. We were start on his project the next week. I never heard back, and saw he used the yellow pages to build a site. Wow. Really poor, nothing that tells you how professional he is and how his company had been around a long time. Just a plain, template, and nothing that will get him business. The same boring look and feel as many others.  You have to give the Yellow Pages credit though. They know their days are numbered and are jumping in to new media. So they did it the cheapest way possible and will get clients who buy the price, not the job. A brilliant finish carpenter once told me, if they buy a price, not the job, walk away.  Seems relevent in web development as well as carpentry!

So what is the difference between RooSites and the cheap instant website companies?
Fair question, and easy to answer.

  1. We offer our clients 3 comps designed by 3 talented designers. Your design is 100% custom. You will have an original website you WILL be proud of, guaranteed. By utilizing top designers we are always coming up with unique looks.
  2. You deal with me, I own the company. My name and brand is on every website. (I doubt the CEO of intuit will work with you, or any human for that matter)
  3. We work with you after your site launches making continuous improvements. This is crucial for SEO success.

Listen, I understand keeping costs down and we work with clients to find the best possible solution and try to find away to stay within their budget.  Remember your website is your window to the world and provides a first impression.  If a potential customer comes to your site and has a poor first impression, you won’t be getting their business.

Avoiding the Mike Brady Syndrome in Web Design

March 17th, 2011

Have you ever noticed when you are designing a website, you have a tendency to fall back on what worked in the past for you? Does it get to the point where all your sites start to look the same? I call this the “Mike BraThe Brady Bunch Housedy Syndrome”.   If you remember, in The Brady Bunch Movie, Mike, an architect was failing to sell designs as they all looked like his one successful project: The Brady house. He designed a gas station, and it was the Brady House with gas pumps, he then designed a restaurant, again exactly the same. He couldn’t understand why he couldn’t sell a design, as he was too close to it to see the forest through the trees.

The point is, we all get stale and it can be challenging to come up with new designs.  For me, I don’t have the option of repeated trips back to the drawing board, so I tend to have at least 2 other designers create a mockup along with myself. This allows my clients to have really good choices and the end result tends to be something special. As my company develops sites for small businesses, this type of service is pretty rare, and I am proud of that.  Now if I were strictly a designer I may not be able to do this, but since I also develop and ultimately manage the sites, it is my best interest to create something special, even if the design phase can be quite costly.  I also try to rotate in new freelancers to create designs, as using the same few ends up back with Brady Houses.

So let me ask you this, if you are a designer, you need to get inspiration to avoid the syndrome I mentioned. Where do you go for that inspiration? Websites? A walk in nature? I would love to hear. I am sure those pulling their hair out would like to know as well.

Clear Call To Action: Keep your eye on the prize

February 26th, 2011

I was talking to a client today and reviewing a few design concepts. We discussed what he liked best, and what needed tweaking. I steered him away from a few changes which would muddy the call to action. Over and above everything we do in web design and web development, the call to action is by far the most important. Others would point to search engine optimization. This of course is  important, as you need to get them to your website. BUT, if f they get to your site and you have no clear call to action, your site will flounder.

So what is a call to action? Dictionary.com defines it as: “the implicit or explicit suggestion contained in a marketer’s content in an advertising banner or Web site copy”.  In the early day of the internet, this was usually, a “Click Here” link. We have gotten away from that a bit, though click here is still pretty common and clients often still like to use the phrase. Now good call to actions can be in the form of a  graphical element, (button, banner, graphic), a link, or other ways to get visitors to take the desired next step. This could  be to make a purchase (if this is a product) , call you (as with service providers), or click on a link to be contacted or to get you to the page they need you to see.

Now, in this particular case, the call to action is designed to get visitors to fill out a form for a free review.   The program which is guaranteed to save restaurants money is a good one, but if no one signs up, no one reaps the benefit and the company fails. My design team came up with a great strategy, where your eye is drawn to the call to action.   The main graphical element, which will be a jquey fade between 4 slides will end with a powerful message urging them to fill out the form  and pointing them below to the form.  Below the image fade is a quick explanation of the program, which is actually a “challenge”. To the right of that is the actual form. Now even the header image background in the explanation is actually an arrow pointing you to the form. So all the elements work in concert to get the visitor to the call to action. (When this launches, I will add a link here to illustrate my point).

Bottom Line: If you review a design with your developer/designer and see no clear call to action, ask them to turn back and start again. Communicate to them what the call to action needs to be. They should ask you in the requirements phase, but don’t always.